The Agency San Diego at The Playboy Mansion

For over 5 years now the Agency San Diego has been supporting the It’s All About The Kids Foundation and Partying for a Purpose. Headed by Angela Brannon, Partying for Purpose hosts amazing events to raise funds for the Foundation that in turn distributes the funds through various causes, most of which help underprivileged youth in San Diego. Much of their work is tied to the Toussaint Teen Center in downtown San Diego.

Partying for a Purpose’s biggest fundraiser of the year is their annual gala at the Playboy Mansion. The Agency San Diego has been donating the design of the program and all printed collateral for this event since it’s inception. We actually started this company designing for charity. Connections made from volunteering have in part allowed us to grow into what we are today.

Every year has a different theme. 2006 was a Jungle theme so we dressed as big game hunters on safari with the words “cougar hunt” across our shoulders. 2007 saw us dressed as the “official mansion lifeguards: grotto division” complete with Jr. lifeguard tags for our favorite party goers. This year’s theme, Brazilian Carnival, was our opportunity to fulfill a month long dream- dress up as South American Soccer stars. Our matching costumes were impressive with customized Brazilian soccer uniforms with knee-highs, green and yellow shoes, gold mirrored sunglasses, gold and green beads and a yellow card strung around our necks. The Agency logo was proudly displayed on our chests as the official team sponsor.  These costumes went hand in hand with the tag line for our ad in the program: “We know how to stand out in a crowd, let us do the same for your company.”

When we go to this party we have 3 goals:
1. Help raise money for underprivileged children.
2. Network, make more business connections.
3. Have Fun!

It was a success on all fronts. We helped raise enough money to continue to help these kids for another year, we had a blast and made connections with other charitable minded companies who need some advertising work. We have three current clients who are a direct result of this party and another three strong leads.

Partying for a Purpose and the It’s All About The Kids Foundation host events year round. Some are as simple as donating a Christmas Present to get into a club and others are as involved as a life skills scavenger hunt that includes roll playing for job interviews and opening a checking account to better prepare underprivileged youths for an adulthood as a contributing member of society. If you would like to get involved, stop by www.itsallaboutthekids.org for more information.