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First of All – Why TV? Isn’t the internet the wave of the future? Aren’t we in the twilight of traditional television and on the verge of a digital revolution? Yes, we are and even though I’m a big proponent of an integrated marketing campaign and leveraging online and mobile resources; broadcast television is still [...]

If you’re a designer you know that the industry we work in is contently changing. From trends in design style to the software we use daily, there is never a point where you can honestly say “I know it all.” This is why I enjoy posting new and informative tutorials, because the only way to [...]

The McDonalds brand is revamping their look, and making some pretty big changes. Ronald McDonald, the iconic fast-food clown, is getting a makeover. He will have a professional looking red blazer, and a pair of yellow pants instead of his traditionally known yellow jump suit. His hair will look smooth and combed, and he will [...]

When I grew up I despised documentaries.They tended to be boring, dull, and drawn out. But in today’s generation we see a shift in this thinking. Starting this new bandwagon was 127 hours. A movie designed to depict a documentary. All though this one was by all means not the first documentary ever, it got [...]

Easter is just around the corner, and holidays are a time for family, nostalgia, and high-running emotions all around. While emotions are often problematic, advertisers can use the emotional intensity of these times to their advantage. Holiday emotions range from sadness to nostalgia to joy. It is a great time to target these feelings and [...]

As humans we thrive on drama. It’s what gets our hearts racing and we all bite our nails in anticipation. But with advertising it’s a little different. Emotion grabbing ads have always drawn attention. Think back to the last Super Bowl. We all went ga-ga over the golden retriever puppy in the Budweiser ad. But [...]

The days are finally getting longer and supermarket walls are lined with marshmallow Peeps, and chocolate rabbits. That can only mean one thing: spring has arrived! Although spring is just the stepping-stone to summer, there are plenty of exciting things about this under-appreciated season. So in honor of spring, we have compiled a list of [...]

Are you enjoying March “Don’t Call It Madness” Mania like we are here at The Agency San Diego? Hopefully, you are and also doing so without violating copyright law. Marketers face a maddening situation this time of year. The terms “NCAA”, “Final Four” and “March Madness” are all legally owned by the NCAA and can’t [...]


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