About Advertising 2.0
We are the Agency san diego.
A lean, mean thinking machine that fires on all creative cylinders. We specialize in Advertising 2.0 – next generation marketing that encompasses anything that can get a brand noticed. To do that, we need to work smarter. Better. And bolder. Instead of settling for the tried and true, we aim for never been done before.
It’s a brave new world out there. So let’s get to work.
Services
- strategic planning
- branding
- social media
- advertising
- tv and video
- interactive
- web
- mobile
- licensing strategy and development
- the new something that’s never been done before
leadership
owner/partner: creative direction
I played the trombone for 16 years and I have a twin brother. I’ve illustrated an entire comic book. Currently converting my nephew into a Raider’s fan.
owner/partner: business development
I was on a reality show in 2008. No, it wasn’t The Bachelor. I’m a philanthropist. And I’ve saved the same dog’s life four times.
vice president, client services & account planning
I’ve lived in 8 different cities. I get really high pitched when I see a dog. I starred in a pilot for a show on the Food Network. I’m obsessed with coming up with good ideas.
moreFROM THE AGENCY CONFIDENTIAL
Change is in the air, or in the clouds you could say. Cloud networks, cloud computing, cloud software, cloud this and cloud that—it was only a matter of time before Adobe jumped on the bandwagon. In Adobe’s case, the “cloud” term is actually more like SaaS (Software as a Service), which is a delivery method [...]
by Rachel Konopa
Placed in Blog, Creative
Tagged with Adobe, Adobe Creative Cloud, Adobe Creative Suite, Adobe review, Analytics, Creative Cloud, dreamweaver, edge, graphic design, Illustrator, indesign, Marketing, Marketing Cloud, muse, new, Photoshop, review, SaaS, Social Media, software, subscription, tools
Despite what you may have heard, you can teach an old dog new tricks, and that is why I enjoy collecting these great tutorials to share with all of you designers out there. Because if you think you know everything there is to know about Photoshop, odds are you’re still learning new things about it [...]
When it comes to serious issues like land-mines, animal cruelty, and environmental protection, it may be hard to reach a consumer who generally responds better to light-hearted advertising. However, when an agency and a non-profit come up with a clever idea that is executed beautifully like the ones shown below, the response can be overwhelming. [...]
by Rachel Konopa
Placed in Creative, Design
Tagged with Ad Campaigns, anti-smoking ads, awareness, best awareness advertisements, cause awareness, clever advertising, creative awareness campaigns, environmental advertising, non-profit, public interest, WWF ads
There are many things that students learn in art school, and everyone starts with the same foundation. One of the foundation classes is always Color Theory, where you learn all the technical terms and formulas and meanings of color. Now despite having learned these things in a foundation class, I’m constantly surprised by how many [...]
by Rachel Konopa
Placed in Creative, Design, Infographics, Uncategorized
Tagged with Color, Color System, Color Thoery, Color Value, Color Wheel, Greyscale, Hue, Infographic, Munsell Color Model, Munsell Color System, Saturation, Shades, Tints
The past few months seem to have been extremely busy at the newest social giant’s headquarters. Pinterest is already a few years old, but it really seems to have exploded more than ever in the past 6 months or so. From adding business accounts, analytics, updating their app, and now this week a few new [...]
Over the past couple of years, infographics have hit the scene and spread like wildfire. It seems as if there is an infographic pertaining to every industry and set of data. The best part about them is learning an abundance of facts in a short period of time while actually enjoying the visual aesthetic of [...]
by ryan
Placed in Creative, Design, Infographics, Uncategorized
Tagged with Advertising, Animated Infographics, creative, Design, GIFs, infographics, Information sharing, Marketing
A new rumor is going around about Apple’s new, yet-to-be-released IOS 7. The rumor involves the redesign of the system to look flatter, with more square-looking app buttons and simple, vector icons. Sound familiar? One look at the iPhone mock-up and you’ll have déjà vu – it looks extremely similar to Microsoft’s Windows 8 tiled [...]
The massive popularity of online crowd funding sites like Kickstarter.com have allowed more and more people to become entrepreneurs, create goods and provide services to a larger audience by lowering the risk of testing demand, raising funds and manufacturing products. At the same time, consumers want more customized and unique products and services. According to [...]